The stage is set…
Groundwater Communications has successfully completed the new branding for the City of Camrose. After months of development with Camrose Economic Development and various stakeholders the brand was presented to city council. One council member commented , "The new brand is absolutely brilliant in it's simplicity." The brand has a narrow focus with a broad application.
The stakeholder group representing Camrose Tourism, City Centre Camrose, Chamber of Commerce, CRE, members of the business sector, and City of Camrose identified these key strengths:
The Brand Promise:
As Alberta’s live performance city, Camrose is a culturally vibrant events community, renowned for being a champion host. The city is a growing regional hub centred on natural beauty… a flourishing community where the stage is set for families and businesses to thrive.
Why brand Camrose as a
live performance city:
Camrose hosts many events that draw people to the city and is renowned for being an exceptional host.
“The stage is set” tells the audience that Camrose is a performance focused city, vibrant cultural centre and growing arts and recreational community. It conveys an active city and creates a sense of wonder, a need to investigate what Camrose has to offer. It says that Camrose is ready and waiting to welcome new families and businesses to a way of life they have been looking for.
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